Why Professional Marketing Matters for Selling Your Home

93% of homebuyers begin their search online (National Association of Realtors). Before ever stepping inside, buyers are already making decisions based on what they see on the screen. In fact, 98% of buyers decide whether to schedule a showing based on property photos alone.

That's why we go beyond basic photography.

Professional Photography

High-quality, carefully composed images showcase your home at its very best - helping it stand out in online searches and capture buyer attention immediately.

Virtual Tours & Floor Plans

Virtual tours and interactive floor plans help buyers connect the dots and envision themselves living in your home.

• Realtor.com reports that listings with virtual tours receive 87% more views.

• Zillow ranks floor plans as the second most important listing feature, strongly tied to actual showings.

Narrated Video Tours

Photos and floor plans draw buyers in, but a narrated video tour takes them further. Video highlights your home's features, creates an emotional connection, and makes buyers feel like they're already there.

Maximum Online Exposure

We don't just rely on one platform. Your property is listed on the MLS and syndicated to major real estate websites - placing it where buyers and Realtors are actively searching.

A Well-Planned Showing = A Stronger Offer

Home Preparation

• Stage or declutter to highlight your home's best features and allow buyers to imagine their own style in the space.

• Address simple maintenance items - small repairs can raise your home on the "must-have" list, while too many visible issues may lead to lowball offers or buyers choosing another property.

In-Person Tours

A showing isn't just about access - it's about presentation.

• Your agent should be present to highlight details the buyer's agent won't know and to answer questions on the spot.

• Lockboxes are convenient for dog walkers, not for selling homes. Personal guidance during showings ensures your home is presented at its best.

Attention to Detail Before & After the Offer

Navigating Contingencies

Almost every offer comes with contingencies - financing, appraisal, inspection, or the buyer needing to sell their own home first. Each comes with its own risks. We carefully review every offer with you so you can make the most informed decision.

Smooth Transaction Management

Once under contract, we coordinate the details: scheduling inspectors, appraisers, and other professionals to keep the process on track. The goal: a smooth, on-time closing with no surprises.

Key Mortgage is an affiliate of Baird & Warner, their on-line calculator gives you an estimate of what to expect from your current home sell.